Summer Reading List for Small Creative Business Owners

During the summer months it's always nice to relax your brain with some fun and easy beach reads, but I also like to use this time to read up on some non-fiction related to small business, self-motivation, and how-to. My shop is slower during the summer so now is a good time to absorb new information and make some plans for the fall, winter and spring months.

Below is a list of a few books I've recently read and recommend, and a few that are on my "to read the summer" list. Post a comment with any other suggestions!

Jim Henson: The Biography by Brian Jay Jones

I've been a huge Jim Henson admirer since childhood, but had never touched much on his personal life. This biography is incredibly thorough and honest, and details how Henson built his empire. He was an artist and a smart business person, but most of all he was unbelievably hard-working and dedicated to his passion.

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo

This much-talked-about and best-selling guide on decluttering your home truly works. Getting rid of things has always been a major problem for me, but somehow Kondo gave me permission to get rid of clutter guilt-free. I donated 6 garbage bags of clothes purged from my closet and drawers and it felt so good. I read this book on my Kindle in just a couple days, but my husband listened to it as an audio book and Kondo's voice is strangely hypnotizing.

The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker

This book is on my "to read" list. It doesn't exactly sound like a light read, but Drucker is considered one of the founders of modern management theory, and this book helps executives develop time-management and decision-making skills so that they can lead their organizations more effectively.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey

I've had this book sitting on my Kindle for a while and have been working up the energy to dive in. It's been in publication for 25 years and over 25 million copies have been sold so I believe it's going to be good, but it sounds like it requires a lot of interaction and it's recommended that you take notes, study and treat this book like a workshop or seminar.

Storms: My Life with Lindsey Buckingham and Fleetwood Mac by Carol Ann Harris

This book is nothing but pleasurable to read. Reward yourself with this gem after you commit to being effective, becoming minimalist, and building a legacy. Not only does the author give behind-the-scenes accounts of Fleetwood Mac rocketing to stardom, but also personal stories about Mick Jagger, Eric Clapton and Brian Wilson.
 

In My Studio: Book Review of Homeward Bound

HOMEWARD BOUND

Why Are Women Embracing the New Domesticity

by Emily Matchar

Browsing through my local Woodstock library the other day I came across this new little gem. The cover immediately appealed with the illustration of a hip, youngish woman knitting, surrounded by kitchen and crafting equipment. It could be me I thought and indeed on reading the book I am fascinated by the numbers of women who are turning their backs on the 9-5 drudge, like myself  and getting back to homemaking.

These smart, highly educated young people are turning their backs on corporate life and embracing the labor-intensive domestic tasks their mothers and grandmothers eagerly shrugged off. Some are becoming homesteaders, raising their own livestock and growing their own food. Some are joining the new wave of lifestyle/ parenting bloggers. Some throw themselves into DIY parenting which entails attachment parenting, homeschooling and making all their food from scratch and some like myself are becoming home-preneurs starting their own kitchen table business selling crafts on Etsy or jams at the local farmers market. This book explores all the ways in which today's young people are getting back to basics for the health and well being of themselves, the environment and their family.

The author Emily Matchar skillfully tackles each subject interviewing real life women (and the odd man) sharing with us their fascinating stories of corporate lawyer turned pig farmer, or sales rep to highly successful mom blogger, web designer to bee keeper and so on. She not only picks characters who whole heartily celebrate all things crunchy but also some who tried, failed and struck up a happy medium with their own domesticity.   

The reasons Matchar proposes for this shift back to the home include: dissatisfaction in the workplace, a growing sense of distrust towards the government, corporations and the food system, concern for the environment, the draw to hands on work in a technology driven world and an increasing intensive standard of parenting. Added to this are the current hostile work practices of corporate America towards working mothers such as  no  paid maternity or family leave that gives women no choice but to give up work and turn towards a more home-centric  lifestyle.

The chapter entitled 'Knit Your Own Job: Etsy and the New Handmade Culture' was of special interest to me as I have opened my own Etsy shop called So Handmade and have been predominantly selling Christmas Tree Skirts that I make all year round. The chapter looks at the success of Etsy from its humble beginnings in 2005 making just $170,000 to earning in 2011 of $525.6 million. The author interviews both makers who have been able to start and maintain highly successful Etsy shops and ones who have struggled to make any sales despite having quality wares. She concludes the chapter by saying that:

"Despite the optimism surrounding the new artisan economy, a very fundamental thing remains true: selling handmade goods is still an incredibly difficult way to make money" These sentiments ring true for myself as I am sure they do with many other readers.

In the conclusion to the book Emily Matchar points out the lessons she has learned on her domestic odyssey. She admits that:

"So many of the values of New Domesticity are wonderful: an emphasis on the family, a DIY spirit, a concern for the environment, an unwillingness to beholden to corporations."

But she goes on to look at the dark side she has discovered including the exclusion of those people who don't have the time or money to DIY it. A privilege of individual rights over group goods, the disenfranchise of men and the demonizing of the workplace. She believes there is a happy place which exists somewhere in the middle, whereby we can eat store bought produce and not feel guilty about it, learn to knit in our spare time and aspire to career achievements and financial independence.

I highly recommend this thought provoking and intelligently written book that has perfectly captured today's zeitgeist.

Sarah Omura - So Handmade