Wednesday, February 4, 2015

In My Studio: Packaging

Lovely packaged set of cards from Cynla Cards and Design

During the holiday season I was lucky enough to get out to a few craft fairs. Looking around at the merchandise on offer I noticed some really interesting ways that vendors had packaged their wares. One company used wooden thread spools on which to wind bracelets and wooden rulers to hang necklaces. These beautifully and uniquely packaged items were by far more appealing to me as a customer and got me thinking about the ways I too could package my products more successfully. By spending a little more time and money on the end product could have a big difference in profits at the end of the day.
Great packaging can:
  1. Get your products 'noticed' in a sea of vendors at a craft fair or in the Etsy search pages.
  2. Increase the perceived value of your products, enabling you to increase your profits
  3. Be informative- giving the customer info about the product and your company for potential future orders.
  4. Make your line of products more cohesive
  5. Elevate your brand and make it memorable
Great packaging boxes from The Pudgy Rabbit

In order to achieve this the packaging should:
  1. Be thought of as an integral part of the product and not just an afterthought.
  2. It should reflect or complement your brand, your ethos and your style
  3. Be easily replicated for future items
  4. Affordable
  5. Not too time consuming
  6. As green as possible
Some different ideas for creating your own unique, eye catching and memorable packaging could include making your own stamps or block prints, printed materials, stickers, fabric bags and ribbons or even including a small 'freebie' with your product.

I posted on this blog a little while ago a tutorial to make your own fabric labels. This technique could be applied to making your own packaging ribbon and labels. Click this link to access the tutorial.

My own SO Handmade fabric labels
Taking all of the above into account I set about packaging some play mats I had just made.  I used leftover scraps of fabrics I had to make them and then added some printed labels. I also used vintage buttons to finish the effect.

I was very happy with the result and think they look really effective. I hope to add the same pizzazz to the rest of my collection in the future.

Lego/ small toy play mat from SO Handmade

Good luck and Good Making!
Good things come in small packages!
Sarah Omura - SO Handmade

1 comment:

  1. Great post! Thank you for including my CatLover gift box!

    I'm totally going to try the label making - great tutorial. Thank you for sharing! Lovely logo and shop you have as well.