Monday, February 6, 2017

In My Studio: Updating my Packaging

So Handmade's New Packaging

In January I decided to give my packaging a much needed update. Getting the right packaging can benefit your craft business in many ways. I decided to go with these recycled boxes and mailers from EcoEnclose.

By spending a little more time and money on the end product could have a big difference in your brand identity at the end of the day.

Great packaging can:
  1. Get your products 'noticed' in a sea of vendors at a craft fair or in the Etsy search pages.
  2. Increase the perceived value of your products, enabling you to increase your profits
  3. Be informative- giving the customer info about the product and your company for potential future orders.
  4. Make your line of products more cohesive
  5. Elevate your brand and make it memorable
Great Packaging from The Pudgy Rabbit

In order to achieve this the packaging should:
  1. Be thought of as an integral part of the product and not just an afterthought.
  2. It should reflect or complement your brand, your ethos and your style
  3. Be easily replicated for future items
  4. Affordable
  5. Not too time consuming
  6. As green as possible
Some different ideas for creating your own unique, eye catching and memorable packaging could include making your own stamps or block prints, printed materials, stickers, fabric bags and ribbons or even including a small 'freebie' with your product.

I posted on this blog a little while ago a tutorial to make your own fabric labels. This technique could be applied to making your own packaging ribbon and labels. Click this link to access the tutorial.

Also adding a gift wrap option in your listings can help customers who would like to send the purchase direct to the recipient and its a great way of adding value to your shop.
Adding a Gift Wrapping Option is a great way to add value to your Etsy Shop

Good luck and Good Making!

Good things come in small packages!

Sarah Omura - SO Handmade

    No comments:

    Post a Comment